Der Lebensbaum

Customer Magazine

Our customer magazine "Der Lebensbaum" takes you on a journey through the wonderfully colorful world of organic lifestyle. Major or minor stories, crafting-tips, recepies and more, four times a year, directly from us, free of charge.

Looking at the small print

To save finite­ resources and enhance the quality of recycled paper in the long run, we print using mineral oil-free colours. And in a carbon-neutral way. 

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Via CO2 offsetting. CO2 offsetting involves calculating the exact amount of climate change-causing gases resulting from a particular work process, transport route or even printing job, and then saving this in another place with the help of climate-friendly projects.

One example of this is the breakdown for the 56th edition of our customer magazine WorldTasteOpen, which appeared in spring 2011 with 90,000 copies printed.

The main cause of CO2e is the paper. We exclusively use recycled paper. We offset the greenhouse gases that are produced by the individual production processes during production. For issue 56 of WorldTasteOpen, this value was 5,100 kilograms of CO2e.

Altogether 142 kilograms of CO2e are produced by the ink. This was placed on the paper through printing plates in what is referred to as an offset printing process. The printing plates required for this are made out of aluminum, and 78 kilograms of CO2e were emitted to produce them.

The work processes prior to the actual print (e.g. illustrating the printing plates) fall under the preliminary stage –13 kilograms of CO2e are produced here as a result of the power consumption of the machinery. During the printing itself, fossil fuel-burning additives and cleaning agents that vapourize are also added to the list. This work process produces a total of 1.1 tons of CO2e.

For the most part, low-emission cleaning agents are already used for cleaning the machines. Both the amount of cleaning agent and the assumed evaporation loss are included: 70 kilograms of CO2e. Even the production and evaporation of the damping solution, which is important for offset printing, is taken into account. This produces 91 kilograms of CO2e. The power for operating the machines to fold, cut and staple our magazine produces 482 kilograms of CO2e.

A total of 286 kilograms of CO2e are produced when the customer magazine is shipped from the printers to us and then on to Bremen to our shipping agent for distribution to individual subscribers. A pragmatic approach is taken here: the next person driving to Diepholz from the printer suppliers takes the new WorldTasteOpen with them to Lebensbaum. We avoid extra journeys.

The shipping to our subscribers is done in a carbon-neutral way with the GoGreen service from DHL. The aluminum printing plates that are used constitute valuable scrap metal. Fed back into the recycling circuit, they can therefore have a positive effect on their climate footprint. And the waste paper caused by the press proof is also reused, for example. This means 330 kilograms of CO2e can be deducted from the bill directly. In total, issue 56 of our WorldTasteOpen caused 7,000 kilograms of CO2e through material and production.

The individual steps are constantly checked for opportunities for improvement and offset to the smallest detail, because we take responsibility for our actions.

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