Our

History

Ulrich Walter began in business 35 years ago with the aim of selling high-quality, natural foodstuffs. His approach was simple, yet clear: no industrially processed food. Instead, pure quality. The focus was to be on the product, not on some clever marketing strategy. He started out in the small northern German town of Diepholz with an organic food store. It was called Lebensbaum. After a short while, he realised that it was not possible to get organic tea, coffee or spices anywhere. So he went in search of these himself and his travels took him to the South of France, Egypt and later even to India. Find out what has happened since that time and how that small organic food store has evolved into a mediumsized business, which specialises in tea, coffee and spices of the finest organic quality, here.

1979: Foundation

Foundation of the organic grocery store Lebensbaum

2 “employees” (Angela and Ulrich Walter)

1980-1985

Our own production starts.

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1983
Start of our own production in Rehden
Co-initiator Naturkost e.V. (forerunner to BNN)
1984
Start of partnership with Sekem/Egypt
Innovations: Haustee (house tea)

 

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1985-1989

We publish our first customer magazine.

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1987
Demeter membership
1988
Introduction of the Lebensbaum Posterzeitung (the first customer magazine, which was a poster-sized, single-sheet newsletter)
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1990-1999

We get our first automatic filling system.

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1990
Membership of the Bundesverband Naturkost Naturwaren e.V. (Organic Processors and Traders Association, or BNN)
1991
Lebensbaum Blatt replaces Posterzeitung
Innovations: e.g. Minero coffee, Espresso speciale
1992
Membership of IFOAM
15 employees
Innovations: e.g. Earl Grey
1993
First organic certification
Move to Diepholz
Innovations: e.g. Babytee (baby tea)
1994
Innovations: e.g. mate, gingerbread spices
1995
Membership of B.A.U.M. e.V.
Innovations: e.g. Demeter Darjeeling, Ostfriesenmischung (east Frisian blend)
1996
Innovations: e.g. Gourmet Kaffee (gourmet coffee), Jogger’s Tea®, Mexikanische Küche (Mexican cuisine)
1997
Obtained DIN ISO 9001 and EU Eco-Audit
35 employees
First fully automated filling system
1998
Innovations: e.g. Indische Küche (Indian cuisine), Arabische Küche (Arabic cuisine)
1999
Innovations: e.g. Grüntee Gunpowder (gunpowder green tea), whole chilies, Bunter Pfeffer (mixed peppercorns), Earl Grey green tea
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2000-2009

Our administration moves to a new building.

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2000
Innovations: e.g. Stilltee (nursing tea), Espresso Minero, whole beans
2001
New company building, built according to ecological considerations
Production and storage move to a new building
56 employees
Bio-Siegel (German national eco label)
Works council
2002
Introduction of renewable energy
Administration moves to a new building
Official opening in May with an open-house day
Innovations: e.g. Grillgewürz (BBQ spices), Janoschtees (Janosch teas)
2003
Innovation award from the Ministry of Consumer Protection for Lebensbaum’s partner system
Innovations: e.g. Fenchel-Anis-Kümmel-Tee (fennel-aniseed-caraway tea), Baby-Fenchel-Tee (baby fennel tea), Zimt-Zucker (cinnamon sugar), Bourbon-Vanillezucker (Bourbon vanilla sugar)
2004
IMS-certified
B.A.U.M. environmental award
Innovations: e.g. Grill-Gewürzsalz (BBQ seasoning salt), Tomaten-Gewürzsalz (tomato seasoning salt), Tulsi
2005
IFS-certified
73 employees
Innovations: e.g. Beeren-Waldmeister (berry woodruff), Leckermäulchen-Tee (little foodies’ tea), Grüntee Ingwer Zitrone (ginger and lemon green tea)
2006
First sustainability report
Bremen environmental award Northwest: partnership award
Innovations: e.g. bruschetta, al arrabbiata, Café Dia
2007
Establishment of Lebensbaum-Stiftung (Lebensbaum foundation)
New construction of the BioLogX logistics centre
90 employees
Innovations: e.g. Salsa Picante (hot salsa), rooibos and cranberry in a “maxi bag”
2008
B.A.U.M. award for office and environment
Climate-friendly shipping
Innovations: e.g. Teabox, three varieties of chai
2009
Expansion of the company building with a second production hall
Geothermal energy system
100 employees
30th anniversary celebrations with an open-house day
Innovations: e.g. the Mediterranean and sharp and spicy flavoured seasoning salts; the sea buckthorn and cranberry as well as pomegranate and orange fruit teas
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2010 - today

Moorland patronage and Entrepreneur of the Year

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2010
CO2-free production
“for life” certification
Innovations: e.g. the elderflower white tea in a “maxi bag”, Fastenkräuter (fasting herbs), Schoko-Chai (chocolate chai) and Waldbärentee (forest bear tea)
2011
Ideenfeuer cooperation award of the farming and food industry
123 employees
VisionForest
Innovations: e.g. Orientalische Genussmomente (Oriental moments of indulgence), the first Demeter seasoning mixes in Germany
2012
Moorland patronage
132 employees
Innovations: e.g. Kaapi Kerala, the first Demeter espresso in Germany
2013
A+-certified sustainability report
Organic Brand of the Year
Espresso Kaapi Kerala named Demeter-product of the Year
Ulrich Walter named Entrepreneur Of The Year 
Top 3 „Germanys' most sustainable Companys 2013“
2014
CSR-Award (Corporate Social Responsibility Award) issued by the German Government
Innovations: Tea Masterpieces
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